Chris Fox, the President of WebSeeds Inc., has an
extremely unique story within the ClickBank community.
He created his first ClickBank account in December of
2007, and had his first product launch in January of
2008. By the time 2009 rolled around, he was in the
top 1% of ClickBank vendors.
How does one rise to the top so quickly? I thought
I'd have a chat with him to get to the bottom of
his phenomenal growth.
Q: One has to wonder, how does a client go from nothing
to the top within a single year?
A: For me, it took a lot of hard work in the right areas.
Early on I realized the importance of having high conversion
rates. It's hard enough to attract affiliates, so when you
have a new affiliate promoting your product you want to make
sure they're successful. Our team is completely obsessed with
split-testing. We need to ensure that if an affiliate promotes
us over a competing product they'll experience an immediate
improvement in profit.
Q: Before you created your account with ClickBank, what
were you doing?
A: Before I started with ClickBank, I was working for a
small company selling eLearning services. We had a hard
time attracting new clients so I spent the last couple
of years there learning about direct marketing. I
was so amazed by the flood of targeted prospects,
I decided to quit and try things on my own.
Q: Had you ever sold your own digital product before?
A: No.
Q: What made you decide to pursue this venture?
A: Ever since my experience with that previous company,
I've been fascinated by direct marketing. So when I
started looking at what type of product I wanted to
get into, it was instantly clear that digital products
were the way to go. Digital products allow you to scale
your business without having to jump through all the
hoops that physical products require and have an
infinitely lower start up cost.
Q: How did you get started?
A: When I first began with this venture, I knew next
to nothing about selling products through ClickBank.
The few things that I did try completely failed.
That was about the time I start attending seminars
and watching DVD's about Internet Marketing.
The best piece of advice I could give to people
would be to learn from those that are already
successful in what you want to do. This applies to
both vendors and affiliates, or anyone who is trying
something they've never done before.
Q: Why did you choose ClickBank?
A: ClickBank was the right choice for me. The set up
process was extremely easy, plus, your network
includes over 100,000 affiliates. This gives vendors
the best possible chance to make money selling
digital products online.
Q: What were the biggest difficulties that you faced?
A: I think the hardest part of creating a successful product
is the sales page, specifically the sales copy. Writing
good copy is an art that few people are good at. This
was by far the hardest skill to learn.
Q: How did you overcome those obstacles?
A: As with everything in life, you just have to keep
trying new things and learning from your mistakes. I
think most people fail because they give up too early.
You have to push through the difficulties and keep
trying even when it seems like nothing works.
Q: Do you use any particular tools, services, or software
you use to assist your work?
A: We use at lot of different tools at WebSeeds to help
us create and promote products. It's taken a long time
for us to create our "secret" WebSeeds process that ensures
repeatable product launch success.
Q: How many products do you currently have on market today?
A: We currently have 5 different products available for
affiliates to promote, with a few more in the final stages
of testing. Our policy is to go through this process for
every product that we sell to make sure that the site
meets our quality and conversion standards. There are
also a lot more exciting new products coming this summer.
Q: What methods have you used in obtaining affiliates?
A: When we first began selling products, we didn't make
a huge effort to try to recruit affiliates. Our priority
instead was to have the best quality sales page and product
that we could produce.
In retrospect, I think that this did a lot for building
our affiliate network. We know that when affiliates have
given our products a shot, they've found them to convert at
a higher rate.Now we try to provide as many tools and
marketing materials as possible to make getting started
with us as easy as possible.
Q: What sort of services do you provide to continue to
grow your affiliate network?
A: We value our affiliates. We understand that every
extra dollar affiliates make, the more they can invest
in advertising our products. We like to reward their
efforts with extra bonuses and promotions,on top of the
commission they receive from ClickBank.
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